Many people use HTML emails with images and colorful templates and headers and footers. Their newsletters look like an actual newsletter or magazine. Very professional.
Most of the top marketers, however, use plain text. I do too.
More on Why I use plain text emails instead of HTML
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Categories: Attorney Marketing Tags: colorful templates, text
Google+ has been on the lips of every online marketing professional since early 2011. With a base that has now passed 62 million users and the integration of Google+ into Google search, it has become clear that Google+ is here to stay. As this new social platform continues to evolve it may be difficult to keep up [...]
Categories: Online Marketing Tags: google lt
My friend Sue Johnston explains these four communication styles in the 108th edition of the Trafcom News Podcast. Hop over to the site to grab the audio file and peek at the show notes. You’ll also find a very helpful...
Categories: Trafcom News Tags: communication styles, idealist
So you're not the best attorney in your field. You didn't finish first in your class. You're not the best presenter, writer, or negotiator.
You're just you, someone who loves being a lawyer and helping people.
More on When you're not the best lawyer in town
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Categories: Attorney Marketing Tags: endangered species list, Someone
Being included on a popular list of credible resources like our own BIGLIST of top Marketing Blogs or one of the many other collections of useful resources posted online can feel pretty satisfying, validating the hard work many are putting in to their business blogs. Great lists get socially shared, linked, and emailed, giving those included [...]
Categories: Online Marketing Tags: Blogging, Content Marketing, Social media, social-media-marketing
"We must accept finite disappointment, but we must never lose infinite hope." Martin Luther King, Jr. (1929-1968) American civil rights leader Nobel Peace Prize winner
Categories: All about sales Tags: nobel peace prize winner
Many of us have LinkedIn profiles, but are not taking advantage of all the capabilities of this business-focused social network. At the next meeting of the IABC/Toronto Professional Independent Communicators, we’ll learn tips to rev up those profiles. For example:...
Categories: Trafcom News Tags: metro hall toronto, presence
I read another thoughtful post by Leo Babauta on the Zen Habits blog about the subject of practice. No, he wasn't writing about a law practice, but I thought his message of "practicing" to effect improvement applied as much to a law practice as to anything else. Plus, I like the play on words.
More on How to create a more successful law practice
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Categories: Attorney Marketing Tags: law, thoughtful post
Search, plus Your World The big news this week centers around the changes that Google has rolled out related to Google+ integration with search, which as the tech press buzzing. Google is aiming to bring users additional search functionality that is incorporated with their Google+ profiles. The official Google blog states that “you should be able [...]
Categories: Online Marketing Tags: industry observers, search
"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.'" Mary Kay Ash (1918-2001) American businesswoman
Categories: All about sales Tags: Mary Kay Ash, phone