Over the holidays I’ve been reading comedian Stewart Lee’s How I Escaped My Certain Fate which chronicles his rise, fall and rise again in the world of stand up comedy. As well as being a pretty funny book, it contains a huge marketing lesson for all of us. Lee was part of double act Lee [...]
How I Escaped My Certain Fate… is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results
Categories: Ian Brodie Tags: comedy, jerry springer the opera
In Steven Covey's, "The Seven Habits of Highly Effective People," habit 2 is, "Begin with the end in mind". Determine your destination before you begin so you wind up where you want to go. Covey says, "If your ladder is not leaning against the right wall, every step you take gets you to the wrong place faster."
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Categories: Attorney Marketing Tags: career, steven covey
A recent post on PC World, “2011: The Year Facebook Killed Google” reflects a common mis-perception about the emerging role of search and social media for consumer information discovery. In the post, the author Dan Tynan shares that he’s finding and consuming more information on social networks vs. Google during “moments of leisure”. Citing unique visitor traffic [...]
Categories: Online Marketing Tags: content discovery, search
"Thumbs up everybody... for rock and roll!" Owen Kosevich (2005 - ) American 6-year-old motivator
Categories: All about sales Tags: hazy shade of winter, quote
Are you uncomfortable with self-promotion? I think most people are, even those of us with "healthy" egos.
According to this inc.com article, "How to Self-Promote–Without Being Sleezy," we feel this way in large part because of what we believe our friends will think.
More on How to promote your legal services without feeling sleazy
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Categories: Attorney Marketing Tags: article, available solutions
21 Social Media Marketing Trends for 2012 Curious to find out what 2012 could have in store for online marketers? This presentation from DreamGrow shares 21 predictions on what 2012 could look like. Highlights include: Social CRM making inroads Social media influencing more sales Social commerce on mobile devices Facebook IPO and Most Popular Social Sites: “Nielsen: Top [...]
Categories: Online Marketing Tags: Marketing, media powerhouse
"The softminded person always wants to freeze the moment and hold life in the gripping yoke of sameness." Martin Luther King, Jr. (1929-1968) American civil rights leader Nobel Peace Prize winner
Categories: All about sales Tags: nobel peace prize winner, year
Yesterday, I issued an "attorney marketing video challenge". Today, I want to show you a free and very easy to use web app that allows you to make screen capture videos. I'd seen ScreenR before and was reminded to take another look when I read a review of screenR this morning.
More on How to make a quick screen capture video for your blawg
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Categories: Attorney Marketing, Online Marketing Tags: screen, video sharing sites
About a year ago, I wrote and "produced" a simple video about a new lawyer attending his first ABA Convention. This was around the time the ABA was considering new rules to regulate attorneys behavior online and the video played off that theme and an ad hoc write-in campaign to tell the ABA to back off.
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Categories: Attorney Marketing Tags: aba convention, Challenge
The New Year will soon be here and we are looking forward to continuing to learn from some of the top marketing minds on the web about the strategies and tactics that will shape online marketing efforts in 2012 and beyond. To help you get a jump start, I have compiled a list of books coming [...]
Categories: Online Marketing Tags: content, mobile strategies