Resources for Learning SEO
To learn the art and science of SEO (search engine optimization) it is my belief that the best source is your own efforts at hypothesis, experimentation and refinement.
If you’re starting from scratch and really have no thought what SEO is, then certainly one of the well loved SEO books would be a appropriate as well as attending an industry conference like SES, SMX, Pubcon or a regional event. Both Google and Bing have made fantastic efforts at providing webmasters with resources that are value checking out as well.
Plug: For brand marketers, I’d suggest checking out the ad:tech New York Marketing Masters SEM Track that I’ve been putting together with case studies and best practices SEO and Integrated PPC insights from VW, REI, Salesforce and several others.
Every other SEO resource has pretty much been covered in posts like this elsewhere on the web but when sourcing any kind of not compulsory resource list (including this one) care should be taken as to motive and real-world validity of some those 3rd party sources. There are plenty of smart pontificators that have taken “make shit up” to an art form, amalgamation reasonable advice with pure theory and packaging it as SEO gospel.
Literally everything you’d ever want to know about becoming a successful SEO is on the web, you just have to sort through what’s theory, rant and outdated information. That’s why, if you make a strong base of knowledge through your own testing and direct performance, you’ll be in a better position to filter quality signal from the noise.
Not to overwhelm, but here’s a list of over 100 SEM information sources and another list of over 400 SEM & Online Marketing Blogs that you may find useful in your journey to learn more about SEO.
Whether you’ve been in the search engine optimization game for 1 or 10 years, what have you found to be the best sources of information to learn, maintain and advance your SEO knowledge? What would you recommend to a SEO newbie? Or to an in-house interactive pusher with SEO responsibilities but restricted time to test and learn on their own?
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