Scoop.It: The Topic-Centric Curation Tool
As an Internet pusher I am always on the hunt for new content marketing tools that can increase my efficiencies and increase engagement with my consultation. I cannot commence to express how valuable content curation can be if done right. It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on. In my search for a new means of marketing I came across a tool called Scoop.It. Below I have meticulous my review of this tool including some of it’s cool features.
There were a lot of fascinating tools on the list but one stood out, Scoop.it so I chose to look into it further. The first business I noticed is that the tool is in beta and I needed to sign up for an invite to be able to use this tool. I’m pleased to say my request was granted just 48 hours after submission, so straight away I started to like Scoop.it (Once you are in and hit a minimum level of use, you are awarded 9 invites).
A few of the things in the post about Scoop.it that caught my eye were the ability to use an unlimited amount of sources (websites, RSS feeds, specific social media accounts, etc.). The ability to us RSS feeds is vital because I’m a huge fan of Google Booklover and already have a number of feeds I could use for some of my Scoop.it topics.
The other feature that peaked my interest was the ability to feed keywords into the tool and let it find content based on those. As an SEO consultant and practitioner, I have fantastic confidence that by choosing the best, most relevant keywords, I can seriously influence the quality of the content I hear from the tool. I also know that if my first round of keywords doesn’t deliver just so what I’m looking for, I can continue to adjust and fine tune my keywords until the curation tool delivers what I want.
I’ve been by Scoop.it for 4 weeks now and I must say it’s been a lot of fun and very simple to use. The first business you do after signing up is add the Scoop.it button to your tool bar so you can easily add posts as you find them. I’ve installed the button on both Firefox and Chrome.
When you find a post/article that you want to save and click on the Scoop.it button, a instrument panel appears on the right side of the page presenting you with a number of cool options. From the pop-up instrument panel you can choose which topic to add it to, change the title, image and intro copy and choose which if any of your social channels you also want to share this post on.
When you share the post on Twitter, Facebook or LinkedIn, another box opens so you can add a comment. Then, when it appears on your social media profile, the tiny url that is involuntarily made, directs readers to the tale on your Scoop.it topic page. This is a fantastic way to build followers and encourage sharing and, if you doing a fantastic job of curating for a topic, you will see more followers and shares.
Overall my experience with Scoop.it has been very excellent. With the few issues I did have I was able to surrender my question to support and hear a response in less than 24 hours. I’ve been by the tool to curate content 3-5 hours each week and the more I use it and learn how to use it even better, the more I want to use it.
That said, there are 3 things I wish Scoop.it would add to this tool;
- The ability to add multiple Twitter accounts
- The ability to schedule sharing (It’s no mystery that there are better days and era for seeing re-tweets and shares )
- A more impressive landing page for our topics (like Paper.li, etc.)
- Ability to search on each topic page
While I reckon Scoop.it is a fantastic tool and with the addition of the items above it will be even better, I’m still on the lookout for the “perfect” content curation tool. Let me know if you reckon you’ve found it!
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