Selling Crabcakes to a Pissed-off Meter Maid…
Let’s talk random “sales-pitchery”…
Have you ever encountered the mad parking meter maid who puts a ticket under your windshield wiper as you’re getting back to your car to place a few more quarters in the parking meter. You run up out of breathe and keen to give reasons for why you were 7.5 minutes late. Meanwhile, she just stands there glaring at you, knowing that she isn’t going to budge one inch.
No matter how loud you get or how pitiful you become slobbering over your pleas for mercy, she isn’t haven’t having any of it.
Reckon about it. Have you ever talked a meter maid into ripping up a ticket? Have you?
Forget about that Shark Tank reality show on ABC. The real shark tank is you right there in that moment on your hands and knees trying to talk your way out of a $25 parking violation.
Which is altogether uncommon than the gentle “I guarantee you’ll like them” management you might exert on your Friday-night date asking how excellent the crabcakes are.
And guess what? Even if she does sign off your machismo attempts at courtliness and chooses the Cob Salad, you are hardly likely to fall to your knees and start beseeching her to “give seafood another opportunity”. In fact, the words, “you won’t unhappiness it” probably won’t enter into the conversation. You’ll go on. Paying sufficient attention to your manners to warrant a excellent night kiss — or perhaps something more.
Imagine by the same sales pitch on the pissed-off meter maid as you did your girlfriend? Objective gentleness. Would courtliness earn you more lenience? A kind touch and tolerant mind-set?
Who knows.
On one hand, you can make the case that I am full of myself and the whole discussion is just random “blog post puffery”.
And maybe you’re right.
But maybe — just maybe — there is a point to this whole chicanery. Maybe people are uncommon and you need to sell to them differently.
Maybe you need to reckon about how you like to buy. And then start selling that way. Maybe that’s all you need to be outrageously successful.