Social Media Advertising on Twitter
Publicity is Dead. SEO is Dead.
The list of provocative linkbait goes on and on but savvy practitioners grasp that few things just die out. They change. Like publicity.
Traditional ad dollars are most certainly moving to digital and as companies look for more ways to take advantage of technology to better connect with customers, social media is becoming the new internet.
Publicity as part of the social experience vs. being interruptive combined with the ability to measure brings many opportunities for businesses to grow their reach, brand influence and ability to engage.
Our post about social media publicity days gone by was well placed with Twitter’s go to make buying ads there simpler. Below is a roundup of tips and resources for learning more about publicity on Twitter.
Twitter: Probably one of the shiniest of social media objects the past year, Twitter has 175 million registered users with 95M tweets are written per day. According to a post by Danny Sullivan, Twitter Does 19 Billion Searches Per Month, Beating Yahoo & Bing.
Image:Twitter.com
Testing “Promoted Tweets” has agreed way to a mix of 3 publicity options on Twitter as of days gone by: Promoted Tweets, Promoted Trends and Promoted Accounts. Each publicity option on Twitter offers a Instrument panel plus there’s a Timeline of Endeavor view. Budgets you can pick from on the inquiry form range from under $10k to over $100k per month so this is not a small business offering per se.
Image: Twitter.com
To learn more about how involvement on Twitter might work for your company, check out the case studies from Best Buy, jetBlue and others.
Since Twitter just launched a form for Publicity inquiries days gone by, there are no ad specific best practices, but you can get more info here: Information for Advertisers.
In the meantime, here are general Twitter best practices:
- Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
- Listen. Evenly watch the comments about your company, brand, and products.
- Question. Question questions of your followers to glean valuable insights and show that you are listening.
- Respond. Respond to greetings and feedback in real time
- Reward. Tweet updates about special offers, discounts and time-sensitive deals.
- Demonstrate wider leadership and know-how. Reference articles and links about the larger picture as it relates to your business.
- Champion your stakeholders. Retweet and answer publicly to fantastic tweets posted by your followers and customers.
- Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but reckon about your voice as you Tweet. How do you want your business to grow to the Twitter community?
It’s ahead of schedule days for details on Twitter Publicity resources, so check out this well loved post on 5 Steps to Build a Twitter Marketing Strategy and this piece on Mashable by Dallas Lawrence: How Companies Should Approach the New Twitter Publicity Model.
To show Twitter you’re interested in starting with their publicity offering, visit the form.
Due to Twitter’s rollout of the Publicity options last night, I made this a dedicated post to Twitter Publicity.
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Social Media Publicity on Twitter | http://www.toprankblog.com