Social Media SEO Success with Blogging
Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe)
My presentation on how to leverage Social Media SEO to increase the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend finished up being a lot of information in a very small period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides.
(Thanks to Lt Colonel Joe Martin for the photo taken right after the presentation. His team were literally sponges for information at the event.)
The excellent news is that there’s Slideshare, so I’ve embeded a copy of that presentation below. Chris Pirillo and Brian Clark gave witty, informative and entertaining presentations on blogging and copywriting for blogs before me, so the stage was set to talk about marketing that blog content.
Marketers familiar with “Push and Pull” can relate to Social Media being the push, where (along with listening & engagement) you syndicate, update and share your content via social channels. The pull is SEO, where you optimize that content with customer centric keywords they can use on search engines to easily find your content yet to be of the competition.
My presentation mutual a model that I call the Cycle of Social & SEO that starts with making, optimizing and promoting content along with listening to and on the rise social networks. As the relevant content gets mutual socially and others link to it, the exposure and traffic builds momentum to a point where search traffic and the social community you’ve fostered provides beyond price data via social media and web analytics on what content to make and share on a go forward.
Guessing what keywords and what social channels your customers are connected to is the reason why so many companies don’t see an impact from their efforts. Being smart from the start and plotting on developing a cycle that continues to provide value and refine effectiveness at meeting customer search and social media needs is a win for all.
Companies in the marketing space like Marketo, PRWeb and our own agency at TopRank Marketing have made strong commitments to content as well as SEO and Social Media with the payoffs coming in the form of competitive search visibility and on the rise social communities.
We’ve recently been engaged by another well known company in the online marketing space that sees the value in both our strategic marketing & implementation expertise, but more importantly, is making a commitment to content and it’s role in customer acquisition and customer retention through Social Media & Search Optimization.
Check out the presentation below and let me know what you reckon.
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.
© Online Marketing Blog, 2010. |
Social Media SEO Success with Blogging | http://www.toprankblog.com