Survival of the optimized

The headline above is pulled from the body of an brilliant blog post by Shel Holtz. If you’re on the fence about the use of social media, you must read what he has to say. Shel clarifies that since Google has begun incorporating real-time updates into its
search engine results, tweets,
Facebook reputation updates, blog posts, and updates from news sources are now being indexed and made available for searches. Further, it’s unlikely that most organizations have considered the implications of this, or made adjustments to their SEO efforts. Perhaps it’s time to rethink your strategy?