The Excruciatingly Painful Task that’s Critical to Your Marketing Success
I’ve written a few era about just how vital having valuable content on your website is to your success at getting clients online.
And the truth is that nowadays, making valuable content is central to nearly whatever business you do in marketing. It’s perhaps the best way of differentiating yourself from all else who claims they can do the same as you can.
Want to win clients with presentations and seminars? You need fantastic content.
Want to get more referrals? Give your referrers a report or video or other piece of fantastic content to give away and you’ll get many more referrals.
Want to use networking to get clients? How much more powerful is it to be able to send potential clients you meet a brilliant article or report than just your business card?
Want to earn the constancy and repeat business of your current clients? Send them fantastic new insights, benchmarking and analysis for free.
All based on having fantastic content.
The downside?
Developing fantastic content is hard. Excruciatingly painful at era.
I’m currently working on a private membership site full of my very best thoughts, training and knowledge on marketing and sales for consultants and coaches. So far it’s been my very best work. I like the material. I like what it’s going to be and how it’s going to help people.
But it’s so, so painful to develop. Like pulling your own teeth out.
With rusty pliers.
And I know I’m not the only one who feels this way. Making content is a huge issue for so many professionals.
Today though, I read a small book that set lightbulbs off in my brain and, I’m certain, will help me accelerate developing this material 10-fold. It could do the same for you.
It’s a completely free ebook by instigator Steven Pressfield (bestselling instigator of The Legend of Bagger Vance and The Art of War).
You can get it free right now for Kindle (either on a Kindle device or via the free Kindle readers for iPhone, Machine, Mac and PC). GE are sponsoring it and you have a couple of weeks to download it before they take the free version off the market.
You can get it here: http://www.amazon.com/Do-the-Work-ebook/dp/B004PGO25O/
I thoroughly recommend it. It’s a quick read – probably took me about 30 mins. And it could have a huge impact on your ability to develop powerful, client-getting content.
Ian
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The Excruciatingly Painful Task that’s Critical to Your Marketing Success is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results