The SACI Principle
When I was developing the Client Breakthrough mini video training course (still available free by clicking here) I place in a tiny small section on what I call the SACI principle.
I have to admit, at the time it was pretty much an afterthought. A few minutes of space filler I thought.
But the feedback I got told me it was something more.
And the more I reflected on it, the more I realised I was onto something. I’d accidentally stumbled ont a really vital point.
Let me give reasons for.
You see, we all like secrets. Silver Bullets.
We all want to know that one elusive business that’s gonna change everything. Turn everything around.
“It’s not your fault”. How many era have you heard that before someone tries to sell you the latest, greatest silver bullet?
“It’s not your fault. You see, you didn’t know X”.
It’s super alluring. The thought that if we just knew X – that one elusive business – then we’d be a huge success.
Of course, there is no X. No one mystery or secret that’s going to change our lives.
But that doesn’t stop us wishing for one.
How often have you been on a training course or read a book hoping to learn a new secret only to be disappointed?
“I already know that”. You reckon. “Nothing new here”.
But really, the question shouldn’t be whether you already know it. It should be whether you already do it.
You see, we already know the things that will make us successful. They’re not complex. They’re not mysteries. They’re not magic silver bullets.
They’re simple things.
Things like evenly keeping in touch with prospects and clients.
Things like evenly going out and networking (if that’s a strategy that facility for us). Or evenly getting up on stage to present. or evenly writing blog posts and articles.
The secret – if there is one – is consistency. It’s doing these simple things week in, week out.
Success in business development is not determined by huge, one-off, complex new strategies.
It’s Simple Actions, Consistently Implemented that bring success.
And that’s the SACI principle.
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Image by Tim Green
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The SACI Principle is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results