Tips for Promoting New Blogs

TopRank’s recent Blogging and SEO survey of in-house, agency and independent marketing, publicity and PR professionals revealed that 95% of respondents incorporate blogs as part of their online marketing mix. Nearly 88% have fruitfully augmented measurable SEO objectives as a direct result of blogging.

Thousands of new blogs are started by companies and individuals each day. Yet getting a blog set-up, optimized, and launched are just the first steps. No one will know you have a blog to read, subscribe or link to unless you take an vital next step: promotion. There are plenty of places you can promote and market a new blog:

• Add A Link – If it’s a company blog, or if it’s attached to another site, add a link to the blog from the main navigation on the parent website.
• Make A Badge – On the main website, add a badge to the homepage, or sidebar, that promotes the the blog. Metaphors are a excellent way to catch a visitors attention.
• Email – Add a link to the blog in your email signature.
• Newsletter – Announce the blog in the company newsletter.
• Network – Announce the blog to your Twitter followers, Facebook fans, Associated in connections and any other social networks that you are apart of.
• Press Release – If you feel that the blog is vital sufficient to support a press release, place one out.
• Surrender – Surrender the blog to blog & feed directories.
• Share – Share your blog with co-workers, friends and others in your network. You never know when they might promote it for you.
• Link – One way to get other bloggers to notice you is to link to them. Pr?cis someone else’s long blog post, expand upon someones shorter post, or just write your thoughts on a topic that someone else wrote about and link back to the first post.
• Give Away – If it’s a product blog, run a promotion on the blog giving away one of your products. Sometimes the value that can come out of giving something away can be more beneficial than all the items above.
• Guest Post – If there are other blogs in your industry, question around and see if they’d allow you to guest post for them. In return, you’d get a link back to your blog in your profile, or post, on their site.
• Question – Tap into the social networks within the industry you’re trying to reach and question them what they’re interested in. Here’s an example of a post that did just that on Twitter for this blog. Show interest in the interest of your consultation and they’ll pay more attention and share your content.

Probably the best promotion tactic is to make excellent content, post often and share. The more content a blog has, the greater the footprint it has on the web in terms of pages to grow in search results and to link to from other blogs/web sites. Work on making a posting schedule and according to resources and booklover interest, try to get one to five posts out a week.

“Build it and they will come” doesn’t work with web sites and it certainly doesn’t work with blogs. Promote relevant and useful content to make awareness and the quality of your information will force your brand to a much larger consultation.

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Tips for Promoting New Blogs |
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