Upcoming Social SEO Events: San Francisco, Dallas, Hong Kong
As I look at my calendar over the next month for speaking events, it’s looking a small busy. Topically, these speaking opportunities are in-line with our online marketing consulting services as you would expect, but the mix is what makes this schedule value a blog post. Plus I always delight in connecting with readers of Online Marketing Blog whenever doable and hope to meet you at one of these events.
If you have any tips for San Francisco, Skydiving with the military or fun things to do in Hong Kong, please feel free to share:

Marketo Revenue Masters Webinar Run
8/17 How B2B Marketers Breed Revenue Through Search & Social Media (Panel)
In this session I will discuss how B2B marketers can use search engine marketing to drive significant revenue goals.
Moderator: Steve Ennen – Administration Director of Wharton University
Speaker: Lee Odden – CEO at TopRank Online Marketing
Speaker: Paul Dunay - Global Administration Director of Services and Social Marketing for Avaya and instigator of Facebook Marketing for Dummies

Search Engine Strategies, San Francisco
8/17 Content Marketing Optimization (Solo presentation)
This session provides unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.
8/17 SEO Through Blogs & Feeds (Panel)
In this session I’ll share insights into blog content SEO & link building and share two fantastic case studies.
Moderator: Craig Macdonald, Senior Vice President and Chief Marketing Detective, Covario
Speaker: Sally Falkow, President, PRESSfeed
Speaker: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
8/19 Selling Search to the C-Suite (Panel)
This session will cover many of the challenges found in communicating the value of search marketing to senior marketing executives when search is but one slice of the overall marketing budget. This is a Rock Star panel and a can’t miss session.
Moderator: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Speaker: Paul Wilson, Chief Revenue Detective, iProspect
Speaker: Rich Lesperance, Director of Online Marketing, Walgreens
Speaker: Laura Lippay, Partner, Nine by Blue
Speaker: Vivek Chaudhuri, Director, Search Marketing, Digitas Health

Skydiving with Army Golden Knights – Dallas
8/26 I won’t be speaking, I’ll be diminishing from the sky! Watch for a blog post about the experience.
Open Camp, Dallas
8/27 Social SEO for Blogs (Solo presentation)
I’ll be presenting an hour of blog SEO, including keywords, content plotting, copy optimization, social networking and outreach, link building, content promotion and a few brilliant case studies.

Minnesota Blogger’s Conference, St. Paul
9/11 I chose to be a sponsor of this inaugural event to help support our local blogging community but it’s unlikely that I’ll be able to present due to my flight to Hong Kong. But, TopRank Marketing will be represented.

Search Engine Strategies, Hong Kong
9/14 The Business Value of Social Media (Panel)
I”ll be sharing overall social media trends and our four step model for effective social media marketing: Listening, Content, Socialize and Measure.
Moderator: Adaline Lau, Asia Editor, ClickZ
Speaker: Scott McBride, Regional Business Director, 360 Digital Influence Asia Pacific, Ogilvy & Mather Asia Pacific
Speaker: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
There you go. That’s my next 30 days or so. If you’ll be at any of these events, please say hello and share any tips you might have.
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