“What can I do in the next two minutes to grow my law practice?”
I know, you're busy. I also know you have lots of thoughts for getting more clients and increasing your returns that you aren't doing. You're so busy with work, there's no time for whatever business else. But really, there is.
It's called, 'marketing in the moment".
It doesn't require you to set up your sleeve a half day, a weekend, or even an hour to work on marketing projects. Marketing in the moment means taking advantage of the small snippets of time we all have throughout the day to do the "small things" that, in the aggregate, help your practice grow.
The thought is simple (as all fantastic thoughts are). Throughout the day, as often as you can, question yourself, "What can I do in the next two minutes to grow my practice?"
There are lots of things you can do in two minutes. You can
- Call a client to question if he knows about your new Facebook fan page
- Send an email to a prospective referral source
- Review your notes for your upcoming speech
- Jot down some thoughts for an article
- Brainstorm thoughts for a new report or seminar
- Write a list of new key words for your web site
- Check in with someone who's working on a project for you
- Check out a competitors web site
- Read the comments on a book you've been thinking about ordering
- Read another article on this blog
Periodically throughout your day, between phone calls, while you're driving, while you're eating dine, or whenever you reckon about it, pause and question yourself, "What can I do in the next two minutes to grow my practice?" (You may want to write the question on a sticky note or index card and place it where you can see it.)
You're asking your subconscious mind, of course, and it won't disappoint you. While you've been working and sleeping and doing all the things you do, your subconscious mind has been working on your thoughts and coming up with new ones, and, because you questioned, it will deliver those thoughts to you in bite-sized, two minute chunks.
You'll remember people you may not have thought about and you'll call them or email them. You'll open your bookmarks and see a web site you've been meaning to look at. You'll jot down thoughts for your newsletter or blog. You'll do a lot of things you may never have done had you not questioned that question.
Try it. Question yourself that question right now. Then go do it.