Why your competitors will fail (and you won’t)
This is a guest blog post by David Ackert of Ackert Advisory, founder of the Practice Boomers e-learning business development program for service professionals that helps them get more clients and grow their practice.
I’ve just joined the faculty over at Practice Boomers and will be contributing a number of articles and resources. Here’s a small and sweet article and video from David on a (still) much underused marketing approach.
Whenever I speak to groups, I question for a show of hands to this question: “How many of you evenly question your clients or referral sources for business?”
Consistently, only 10-15% of the consultation raises their hands.
The other 85% confess that they aren’t very proactive when it comes to on the rise their practice. They wait for their clients to reckon of them, then they react and provide service, then they wait for the next email or telephone call.
When I question them why, they ultimately give the same reason: They don’t know just so how to question their clients and referral sources for business without offending them.
That’s understandable. No one wants to jeopardize their client relationships. If common sense keeps us among the ranks of the 85%, so be it. Better to play it safe until some better alternative presents itself; a simple, a apparent technique that generates referrals without compromising our clients’ excellent will. Perhaps at some point in the future you’ll have such a technique.
Perhaps six minutes from now.
This small video shows you just so what to say, how to say it appropriately, and who to say it to.
Place it to work and you’ll enter the 15% who question for the business they want without risking the clients they have.
* As a faculty member, if one day you join the Practice Boomers community I’ll get a referral fee.
Similar Posts:
- Hustle, Hustle, Hustle
- How To Get More Referrals Part 2: A Get Clients Video Tip
- How to Turn Ancient Contacts into New Clients
- Can You Get More Clients by Asking for More Referrals?
- John Carlton’s “Bar Room Conversation” Marketing Tip
Why your competitors will fail (and you won’t) is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results