Will QR Codes Gain Mass Adoption?
QR Code on Moscone Center San Francisco during SES 2010
QR codes are getting quite a bit of buzz lately and as a self-professed marketing nerd, I find them to be a clever way to connect mobile consumers with online digital content. There have been some pretty creative implementations of QR codes for promotions and mobile marketing too. You can place them anywhere printing is doable and even places it’s not.
A few fascinating places I’ve seen them besides normal print publicity include: side of a building, t-shirts, tattoos and turning Central Park in NYC into a huge board game.
But as creative and fascinating QR codes are, I’m a bit skeptical in terms of mass adoption. For some reason, I can’t imagine consumer behavior varying to start scanning codes for things when they could just search or enter a URL. There’s also the technology that needs to be adopted by more devices.
Granted, I was a bit skeptical of Foursquare and Twitter too, but also Google Wave and Second Life.
What do you reckon?
Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.
Feel free to elaborate why you reckon QR codes will be a hit or flop with the mass market in the comments below. Let’s see who can change my mind.
Thanks to Matt Dickman for the tweet that inspired this post 
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.
© Online Marketing Blog, 2011. |
Will QR Codes Gain Mass Adoption? | http://www.toprankblog.com