Win £2,000 By Writing Plain English!
One of the largest business development challenges for many professional firms and individuals is that their marketing communications just don’t connect with their clients and prospects.
Whether it’s letters, adverts, publications or their website – many struggle to write in ways that resonate with their butt consultation.
Sometimes the language is full of jargon. But more often it’s that the writing feels stiff and proper. Not at all the way their clients speak – or the way they would speak once they’ve got home from the office, taken their suit off and popped their slippers on.
In some way we seem to have all been trained – lawyers, consultants, architects, accountants alike – to write weak, wishy-washy sentences. We write in third person. We don’t use contractions (see what I did there?). We use the passive voice. We use long, complex words when small simple ones will do.
And we write huge, long, multi-clause sentences. I’m terribly guilty of that one.
My friend Ali Turnbull of Fit to Print has spent many long hours detoxifying some of the things I’ve written and turning them into plain English. And they’ve come out much better and more compelling from a marketing perspective as a result.
Now you have a opportunity to increase your communications – and win £2,000 into the bargain. Well, you do if you’re a UK business.
I’m a featured blogger on the t-mobile business site. And right now they’re running a competition to promote straight talking.
All you have to do is tell them what’s fantastic about your business in 140 font or less. The entries will be judged by TV “Hotel Inspector” and renowned straight talker Alex Polizzi.
Just head over to the t-mobile site by clicking here to enter the competition (UK businesses only I’m worried).
My advice to help you win: place yourself in your customer’s shoes. Reckon about what keeps them up at night and how you help with that. Then use the same sort of words they’d use to describe it. Would they really say “increase profitability and ROI” – or would they say “make more money” for example?
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Win £2,000 By Writing Plain English! is a post from: Get More Clients in Less Time: Practical Strategies, Proven Results