Yes, content does rule

“We don’t really have any tales to tell in our organization.”

“What could we maybe share in a blog or on Facebook or Twitter?”

“What would we talk about or show in a podcast or video?”

If you’ve ever uttered these phrases (or have heard your clients say them), then hop on over to the Trafcom News Podcast and listen to this interview with Ann Handley and CC Chapman, authors of the new book, Content Rules – highly not compulsory for every communicator and pusher. This is a book you will refer to again and again as you make content for blogs, podcasts, videos, ebooks, webinars and more.