Yoda on Commitment
“Do or do not, there is no try.”
–Yoda
Jedi master
from the Star Wars film run
Sales thought…
We don’t test things. We do things.
Testing something carries a subtle implication that we’re not going to be accountable to our results – a kind of caveat to any potential failure suggesting that it’s okay if our efforts don’t produce clear results because "it’s just a test."
In reality, we do things and then evaluate the results (it failed, it succeeded, it was mediocre at best, etc.).
Starting with a "test" isn’t a commitment to success.
Minimize testing. Commit. We call it Crossing The Line.
(semantics matter)
Marketers… see if you can go a day without by the word test.
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When you need a well-earned break (especially soccer fans), delight in this example of perseverance and focus from the soccer world (1-minute). Incredible. Be sure to catch the replay in slow motion. A fantastic one to pass along to your kids.
NO GOMOS™ wristbands have arrived. They can be found here.
(gomo: someone who goes through the motions)